Diploma in Real Estate Marketing (REM)

• Mode :Total Correspondence
• Duration : 4 months
• Certification : Diploma
• Eligibility : XII or equivalent in any discipline

Programme Design :

The Diploma course in Real Estate Management is structured as a 4 months correspondence course. In the beginning of each month, study material will be sent to students. The course is based on distance learning format. In addition to study material the students will also receive Accommodation Times and other reference materials.

• Introduction to Real Estate.
• Real Estate Development and property market.
• Marketing techniques and project promotion. Four 'P's of marketing.
• Market survey / summary and competition.
• SWOT - Strength, weakness, opportunities and analysis threats.
• Negotiation Techniques.
• Marketing tools and presentation.
• Communication strategies and follow ups.

• Present status of Real Estate and Housing in India and emerging trends.
• Total Quality Management
• Human resource planning and development
• Land and its management
• Computer in real estate
• Property Management
• Integrated Facility Management
• National Housing and Habitat Policy 1998